Seven Digital Marketing trends to look out for in 2020
What are some of the biggest digital marketing trends for 2020? More as in influencer marketing, content, web video, and more of what will get digital consumers affianced with your brand online. Here are seven Digital Marketing trends to look out for in 2020 that one should consider investing your time as well as the resources to succeed.
The Ascent of Social Influencer Marketing
Influencers used to be big celebrities and “internet celebs” with millions or thousands of followers. But now, companies are moving to the people with a much smaller social media following to influence as influencers and reach a targeted audience.
Influencer marketing has grown to become more adapted. As it becomes more reliable and digital advertising trends 2020, 92 percent of people trust other consumer commendations over corporate promotion. Due to this reason, marketers from a leading gaming company threw their highly effective influencer marketing campaign #Superlord on the app TikTok, and it is shaping the future of digital marketing 2020.
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Streaming Video Ad Engagement
The video was digital marketing must in the year 2019 and it will continue to be one of the top digital marketing trends in 2020 also. Marketers report digital budgets increased over 25 percent per year. So it is among the seven Digital Marketing trends to look out for in 2020.
Consumer viewing behaviors explain this budget increase and the advertisers go where their clients are spending their time. Online video viewers pay attention to both contents as well as ads when watching educational videos.
And, in addition to adding videos to the social networks and on your site, live videos on Facebook and Instagram get watched 3 times longer than videos that aren’t live.
Emerging Tech Rising
From 5G technology on mobile devices to the advancements in AI, and connected TVs, how consumers involve with ads will truly alter in the coming year: 5G technologies will change how consumers access and use content, meaning the use of mobile will dramatically escalate among the global audiences.
AI tech advancements for content will allow greater personalization in digital video. Voice search for the smart speakers will continue to enlarge as homes continue adopting Siri and Google Home, and while developers continue to make developments to accuracy.
Interactive Content Takes Off
Ninety-one percent of buyers are in the search for more interactive content online. It is among the seven Digital Marketing trends to look out for in 2020. In the top digital marketing trend 2020, content marketing will change its focus to give audiences more of what they want to know: shoppable posts, quizzes, and polls are just some examples of the interactive content.
When a user taps a photo, the dress name and price appear on the screen. When tapping price, the user is taken to a screen that has more information and the option to view the item on the website.
Micro-Moments Go Mainstream
When a user taps the photo in the Free People ad, the dress name and price appear on the screen. People usually make instant choices on what to eat, what to purchase, and where to go. This method looks to take benefit of showing a pertinent ad at the right place and at the right time to the audience.
The rise of the micro-moments means that marketers should reconsider the linear buyer’s journey that tracks a set path: responsiveness, deliberation, and decision. It is among the digital advertising trends in 2020. Today, the customer journey is becoming more of a revolving funnel wherein people reflect, see or talk about something and then want to know about it, watch it or buy it, all at once.
Expectations are quite high, and patience is relatively low. Identify the customer’s potential “have to buy” moments, and remain ready to deliver the quality content in moments of need for the mobile devices, and also make it easy for them to purchase.
Social Media Stories Become a Marketing Mainstay
First Snapchat came out with the idea of “My Story,” then Instagram and Facebook stories were also introduced, and then YouTube revealed their own story format. Now through the appearance of TikTok, users can create videos on spot and behind the scenes for a less refined and more reliable look.
Since such stories disappear after a certain period of time, this is the best chance for the marketers to make worthy use of FOMO known as the fear of missing out. It is the future of digital marketing in 2020. There are numerous benefits to using social media stories including brand awareness, Continuous engagement with followers, Cost-effective ad solutions, and improved traffic to your web page. Chance to reach younger audiences, a simple method to involve users is to add Polls to Stories.
Additionally, it was a valuable tool to build eagerness around the event itself. Consumers frequently use Stories to search for local businesses. For instance, on Instagram Stories, some location quests have a story icon that permits users to view recent stories that have used the location sticker.
The use of hashtags for the places or events has an alike effect on driving user traffic. This is the best way to help the brand get discovered locally. Content Practices Will be the Aspect of Content Marketing.
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“Content experiences” are the consolidation of content and context.
This matter because every piece of content takes an experience may be good or bad through the elements like design, settlement, environment, and much more. Remember Coca-Cola’s “Share a Coke” campaign, started in 2011 and still going strong currently.
Coca-Cola lovers can personalize bottles with their names and friend’s name from the website of Coca-Cola or look for the name on a bottle at a real-world store. The campaign went viral and consumers initiated posting pictures online with their personalized drinks.
Consumers obviously loved the ability to personalize bottles, and it became a perfect way for Coke to involve their audience and get them to make a purchase.
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