The idea of artificial intelligence in digital marketing is something exciting and intriguing that you may have heard of as a standalone concept or as an augmentation of digital marketing as a standalone concept. Here’s a blog you’re going to enjoy reading, so let’s get started.
What exactly is artificial intelligence?
Machines can simulate human intelligence with artificial intelligence. Unlike humans, algorithms simulate the way in which we think. The machines based on the information they receive can act, think, respond and perform just like humans.
Based on the available data, these intelligent algorithms determine what to do.
The face of digital marketing is changing as a result of AI. Today, brands like Amazon, Shopify, etc. using artificial intelligence to understand consumer behavior and make accurate, fast and quick decisions.
Learn how artificial intelligence can benefit digital marketing and what the skill requirements are.
Role & Uses of (AI) Artificial Intelligence in Digital Marketing
Digital marketing is fast-growing and exponentially using artificial intelligence. Let’s examine how this technology is being used in digital marketing.
1. Gathering, recognizing, and analyzing data
Any business that wishes to build sustainable relationships must invest heavily in customer relationship management. It understands the importance of customer-centricity in business. With AI, users’ data can be efficiently gathered from different platforms, insights gained accurately, and customers can be targeted according to their needs.
It is the behavioral data that is being inputted here. A person’s shopping habits can be determined by their products, the videos they watch, and the places where they shop most frequently.
Marketing teams can use this data to learn more about customers’ buying patterns and needs, allowing them to adapt AI to boost conversions. The consumer journey can be mapped easily so that the user is provided with the right recommendations.
2. AI with A/R and V/R
A unique experience is brought about using artificial intelligence in conjunction with augmented reality and virtual reality.
New, innovative ways are available for consumers to learn and interact with a brand. Furthermore, it contributes to brand identity, increasing brand awareness and strengthening brand loyalty.
3. Email Marketing
A marketer can send customized emails to customers based on the previous actions they have taken. This includes sending relevant emails to customers’ inboxes, personalized subject lines, and personalized recommendations based on their behavior.
With AI-powered tools, such as Phrasee, you can personalize and target your emails with precision. Messages targeted to customers at the right time are more likely to convert because they are relevant.
4. Customer services
Customer service bots give users the best possible experience by giving them the most up-to-date information. In addition to its low price, it can also offer personalized solutions based on information entered by the user.
5. Digital ads
The digital advertising industry has adopted AI to great success. Some social media platforms improve user experience, such as Google, Instagram, and Facebook. They analyze the demographic data of a user, likes, interests, and preferences in order to display relevant ads to improve marketing performances.
Examples of Artificial Intelligence in Digital Marketing
Here are a few examples of artificial intelligence used in digital marketing we think you will enjoy reading.
Lenskart, an Indian company, allows you to upload three different angles of your face. Once they have uploaded the images, they can pick different sunglasses and virtually try them on. Isn’t that great?
Some countries offer IKEA an AI-empowered app that uses machine learning to show users what a piece of furniture will look like inside their homes. Users can buy the furniture straight from the app if they like it. Home furnishings at your fingertips. Never thought it would happen!
3. Google’s Rankbrain Algorithm
The most popular search engine in the world is Google. It’s true that you’ve used it for quite some time, and you’ve interacted with it!
Your previous searches are incorporated into the auto-suggestions, so it knows what you’re looking for before you type a word. RanBrain, the company’s AI-powered marketing tool, is a first of its kind.
Grammarly and Hemmingway apps are very helpful for grammar correction. Saving you from embarrassment especially in important official documents and emails, they predict text, correct your grammatical errors and spelling errors.
The app automatically corrects your errors as you write. How does that work? Artificial intelligence on the job!
An important part of Hubspot’s SEO strategy is using artificial intelligence to optimize your website content. An artificial intelligence-powered tool can scan your website automatically and suggest a list of topics to add to it without your involvement. These suggestions are provided in an automated fashion.
Artificial intelligence and digital marketing are two examples of how it is applied. Keep reading for more information.
Advantages of Artificial Intelligence in Digital Marketing
Chatbots are very useful for customer support, especially. Several users can be helped simultaneously in different time zones.
All customer queries and concerns can be addressed in real-time. AI chatbots, unlike humans, are able to operate around the clock because they don’t need to rest. Moreover, AI chatbots can provide better customer service than humans. A variety of languages are available as well, offering the user the opportunity to customize a solution for their needs.
Enhanced Shopping and Buying Experiences
Our shopping habits are slowly being changed by artificial intelligence. The pandemic has led many brands to turn to artificial intelligence (AI) to improve the user experience via online shopping.
Retail giants such as IKEA and Lenskart have already used AI for retail purposes. The convenience of online shopping results in a more convenient shopping experience for users.
A successful marketing campaign depends on being able to reach the right audiences. AI makes it possible for companies to reach the right audiences.
Data is collected, analyzed, and predictions and forecasts are made using artificial intelligence. This information can be used to target advertisements worldwide.
A number of companies have turned to Artificial Intelligence to understand user intent and identify the most likely conversions. They are using factors such as demographics, interests, and others.
Increased Productivity and ROI
A direct link exists between ROI and the proper information reaching the appropriate audience. Furthermore, AI also helped companies improve productivity and conversion rates.
It takes true art to price a product. A dynamic pricing system is used by e-commerce sites such as Amazon every time you go to the site. That’s surprising, isn’t it? The price of the product is adjusted based on your socioeconomic status by using cookies. It is a brilliant example of digital marketing using artificial intelligence.
Remarketing refers to promoting your product or service to consumers who are likely to be interested in your product but won’t purchase right away. Sending emails and displaying ads can help generate recall and ultimately conversion.
Future of Artificial Intelligence in Digital Marketing
Digital marketing cannot ignore the impact of artificial intelligence. This field is ever-evolving and undergoing rapid changes. Thanks to its ability to gather and analyze huge amounts of data, it can revolutionize industries all over the world.
The medical, banking, and transportation sectors, in addition to digital marketing, have a huge scope.
Brands can improve their strategies and customer experiences by incorporating AI into digital marketing. Online shopping, sending emails, building websites, and interacting with customers have all changed as a result of data mining.
Artificial intelligence is not here to take over a marketer’s job, but to help them make better use of their skills in order to maximize the results of their strategic efforts. The marketing profession should embrace AI and adopt it with efficiency.