Packaging Boxes of the products in the retail business is equally important as the product quality itself is. The newly set up businesses must have eye-catchy, descriptive, and perfectly designed product boxes to set a standard image of their brand in front of the customers.
All the leading business startups use product packaging as a marketing technique to gather people’s attention when they efficiently package and market the products. Due to the high demand for packaging boxes and new creative ideas in the market, it has become a competition for all the businesses to prove themselves better than the other.
And one way to do it is to prove it through your product boxes—the best the packaging, the better the brand.
When we talk about product packaging, it becomes a vast field due to a huge array and variety of products offered by different businesses. More often, now, one brand name has two to three product lines, so the product boxes are also going to be different for every product depending upon the size and shape.
For example, a clothing brand that sells men and women apparels also offers men and women accessories like shoes, belts, jewelry, etc.
Each product is different in size, shape, and dimension from the other. For this purpose, different sized boxes are required for every product. Most of the businesses prefer customized boxes in the preferred size and design that speaks about the brand. There are several box manufacturing companies out there that provide quality packaging boxes in customized designs.
Use of Accurate and Attractive Color Combinations
Sparkling colors always catch the eyes at the very first glance whenever we see and observe anything. Therefore, a perfect amalgamation and contrast of colors are very important to make the design look outstanding. With a nice combination of colors, it becomes easier for the customers to spot your product box from afar when placed on a retail store’s shelves. Moreover, it gets easy to remember as well because of the funky colors.
Choose the Colors That Coordinate With the Business Theme:
Make sure that the colors you choose are well coordinated with your product line’s theme as the product packaging always work as an advocate for your brand to tell what it is all about.
It gives a very professional outlook to have everything coordinated with the theme of your business. Moreover, there are many manufacturing companies providing customized blending of colors to attain the desired results; you can always go for that to stand aside from all the competitors in the market.
Let’s Look Into a Material Guide for Packaging Boxes
The material of any box should be chosen wisely. It should always be of high-quality keeping in mind the safety of the product inside. Over time, there are now a few types in the material of cardboard boxes depending upon the type of product that is to be packaged inside.
Those types include SBS paperboard, corrugated cardboard, rigid, and Kraft material. SBS paperboard has a plain white surface that can be customized and printed as per desire. Whereas, Kraft material is brown in color giving an antique look, and can be printed as well.
You can choose any material, keeping in mind the product variety that your brand offers. All these materials are sturdy in their own way to withstand the transportation process, temperature changes and are damage proof in case you need to deliver any fragile items.
Catch the Eye Balls – Product Packaging Designs and Printing
As mentioned earlier, the shape of the box entirely depends on your product’s shape and dimension. But we still have a variety to choose from. Let’s start with the basic shapes first, to begin with. First of all, you have to decide what shape do you want for your products? Is it going to be a rectangle box, a square, an oval, or a round box? After you’ve made up your mind about which shape you want your products to be packaged in, the next step is to choose the type of box.
We have many types of product boxes offered by the box manufacturing companies, such as tuck end, mailer, sleeve, folding cartons, gable boxes and a lot more. Each one of these can be further customized by different techniques like die-cut or transparent windows. The more you add creativity to the box, the more it becomes attractive.
Add Product Information and an Attractive Printing Pattern
Now comes the printing of the product packaging. Why go for dull and boring product boxes when you can get them printed in your desired design! Whatever design and print you have in your mind, you can now transform it into a box. But make sure that it should not deviate from the whole theme of your brand.
No one would want to remain anonymous after investing so much money and effort in this competitive time. For this purpose, you must print your brand name, logo, and complete contact details on the box you are getting made. Your purpose should not only be to deliver the items to the customers.
Products Packaging Creates an Everlasting Impression on the Minds
Your product boxes should be such as creating an everlasting impression on the customers’ minds at the very first look. Your goal should be to make memories and not just to deliver. According to your desire and product demand, there are so many new printing techniques and coating options that you can choose for your product packaging.
Glossy coating, matte coating, foil printing, and many other options are available in the market along with samples so that it gets easier for you to choose.
By following these guidelines, you can easily get your desired product boxes made in a budget-friendly way so that your business revenues never go in loss.
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