The future of SEO lies in two different areas, one is long term and the other short term. Search Engine Optimization as we all know is a crucial element to any website’s success and with ever-changing technology, it is important to be up to date and consider the changes as an opportunity. It used to be that search engine optimization (SEO) only involved tweaking and modifying websites to get the best search engine placements.
Nowadays the future of SEO looks bright as we see amazing developments in SEO software tools, internet marketing tools, and social media marketing. With the right tools and effort from both sides, SEO will once again become the driving force of any good online marketing plan.
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There are some basic elements that remain constant although there have been some fluctuations. These include brand equity, business development and sales. In the past six months, we have seen Google announce several major algorithm changes that will affect every SEO specialist. The results are still inconclusive but experts believe that one thing is for sure, there will be fewer long-tail keywords being organic and more long-tail ones being algorithmically targeted. To ensure that you are still on top of the game, make sure you have the basics covered.
One thing we can all be sure of is that Google will not let low-quality pages remain on their rankings. Google’s new motto ‘Do not act like a monkey with the keyboard’ perfectly describes what they want from search engines. Google will no longer look favorably on pages that are stuffed full of keywords but have no intent to sell any products or services. Google will also not allow sites that use black hat SEO techniques to remain on their rankings. In previous years black hat SEO was considering a low-quality technique but following Google’s logic they are now officially branded as spam.
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Another major change is that Google will not be focusing as much on link popularity and will instead be looking more at the quality of the search engines. It is therefore to everyone’s benefit to create a high-quality website with good content, engaging content and informative content and make sure it comes in under the top ten results in Google, Bing, Yahoo and MSN. This will ensure that users will see you as a relevant website when a searcher intends to perform a Google search and will consequently increase your likelihood of reaching the top ten results.
The way SEO works today is to ensure that your site appears towards the top of the search console, once a searcher makes the decision to perform a Google search. Google is keen to measure the relevancy of a website and therefore looks at things such as the number of times a keyword has been used, the number of times it appears on a page and the total number of links coming into the site from other websites. If a site does not appear towards the top of the search console for the particular keyword then it is deemed to be irrelevant and will lose its ranking. Users will no longer feel compelled to click on a link if it isn’t listed on the first page of the search console. This is where good content and a well-written web page about the product or service you are offering can be extremely valuable.
As part of Google’s initiative to improve user experience and provide better search results, they have introduced a new algorithm, which they call “spider” which specifically targets low-quality pages. They are looking to replace these low-quality pages with high quality pages with relevant content so that users have higher confidence in the results returned. Consequently it is sensible to invest some time and effort in developing a good, high value web page for your business with relevant content and good, clear keywords. This strategy can only be seen as an improvement on Google’s previous algorithms which resulted in low-quality pages being pushed down the search results.
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White label SEO has developed considerably since its introduction into the SERPS last year and whilst this may be an acceptable alternative to the older black-hat SEO strategies, white-label still lacks a significant level of credibility. The reason for this is simply that there is no need for a company or developer to sign up to a white label agreement which would normally imply they would have to contribute to the development of the application. Instead, all development work is done by the search engine host who then distributes the workload to others. This is obviously a significant step forward and should encourage more companies to look towards white label solutions.
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Specify keywords relevant to business
In order to take advantage of a new feature of Google called “Web Results”, developers can now specify keywords relevant to their online business. This allows marketers to focus their keyword intent and content campaigns on a much more selective base than ever before. Web Results also provides searchers with further detailed information about the searcher and their query history, helping marketers to understand their brand intent and brand image more clearly. The intention of Web Results is to provide a better consumer experience and to increase brand awareness by customising web pages to help searchers find what they are looking for. This should encourage more internet marketers to embrace this opportunity to increase their customer base and reduce the impact of poor online experiences and under-performance.
Flywheel stands apart from most other managed WordPress hosting companies by offering a number of features that make life easier for web designers and developers. Besides, Sydney Tools only sells high-quality software and services to aid you to create and develop an effective web business quickly. This is a perfect combination for website development.
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