The new year has just begun and the news SEO. Let’s start right away with one of the most important saying goodbye to some bad SEO habits of 2020.
Today we are going to talk about some SEO strategies that simply don’t work, or even worse, that could lead to the penalization of a website.
Below is the list of the top nine SEO habits that need to be abandoned.
The Topic Of This Post
- 1. Create pages with similar content
- 2. Link Building Using Generic Email or Generic Message
- 3. Trying to solve ranking problems by getting more links
- 4. Add marginal content for SEO purposes
- 5. Skip the basics of on-page optimization
- 6. Do not resolve (or identify) malicious technical problems
- 7. Forgetting to Optimize Images
- 8. Providing Subpar Reports
- 9 Don’t stay up to date on SEO best practices
- Create pages with similar content
Fortunately, this tactic is not as widespread as it once was, but this problem recurs periodically, even today on many websites.
Using pages with similar content, which are usually created with the sole purpose of targeting individual keywords, is not a good strategy to follow.
For example, duplicating city pages within a website with the city name as the only difference can be harmful.
You end up with low-quality pages that can “tear down” the rest of the site.
- Link Building using generic email or generic message
We don’t like receiving spam, so why send it?
Link building has become a marketing tactic than a simple SEO strategy. This means that we need to identify and research our audience before creating our “marketing” message.
Sending a generic message asking for a link won’t get you great results.
Instead, send fewer emails, but take the time to research that person’s website and figure out what their users or customers would be interested in.
Also, don’t use a generic greeting, such as “Dear Webmaster” or “Dear Website Owner”. Use the person’s name.
- Try to troubleshoot ranking.
Yes, links still matter today, but they are just one of many factors in the ranking algorithm.
The links are a public endorsement and reflect the fact that a website has valuable information that other users have decided to give visibility to.
The problem, however, occurs when links are collected unnaturally, such as through link schemes, poor link lists, purchased links, and other spamming tactics.
In early 2020, now more than ever, these aggressive link-building techniques should be abandoned and the focus should be on a link strategy that is more marketing and user-oriented.
- Add marginal content for SEO purposes
You can’t do SEO without content. SEO and content are related and always travel together.
That’s why we always need content to be optimized for search. If you don’t optimize your content, those who search the many engines will not find you.
So, there is no doubt that we need content, but there is still a problem.
Often, marginal content is added to websites simply for “improving SEO”.
However, having just any content is not enough.
To avoid publishing a ton of content just to increase the number of pages on a website. Google constantly repeats that it only wants quality content. But if Google had never said this, the only thing that matters is to focus on the users by providing them with truly important information.
Your content should be considered of high quality, especially when compared to the competition.
- Skip the basics of on-page optimization
Over the years there has been speculation about the correlation between title tags and ranking.
We’ve read about everything and more, but one thing is certain: no matter where you stand on this topic, a good headline can “turn” a researcher into a visitor (or customer, if you’re lucky).
Take the time to optimize your headlines with keywords, but also make sure you make them compelling.
Finally, it is always good practice to optimize heading tags because we know that people only crawl a page after clicking on it in the search results.
Optimized headers show visitors that your page answers their questions.
- Do not resolve (or identify) malicious technical problems
We see and analyze hundreds of sites every month, and we can confidently tell you that most websites have some kind of problem that is hurting their search performance.
Adding content and attracting links is great but if the website has underlying technical issues, the rankings could still have a negative impact.
The most common technical problems include:
- Improper redirects (e.g. redirect chains, 302 instead of 301, failure to use redirects, etc.)
- Slow page load time.
- Mobile version errors.
- Duplication of content.
- Pages blocked unintentionally.
- Forgetting to optimize images
One of the often-overlooked SEO opportunities has to do with images.
As SEO professionals, we must take every opportunity to appear in search results, including image search optimization.
When adding images to your website, don’t forget the image file name and alt attribute.
Instead of an image filename of XYZ123.jpg, consider including a keyword that is descriptive of the image, such as beans-coffee-organic.jpg.
As for the alt attribute, it shouldn’t be a stuffed keyword, but it should be descriptive of the image.
If the image is in line with the page topic, as it should be, then it would be natural to have a keyword in the description.
- Provide subpar reports
Many entrepreneurs and marketing directors often complain about past experiences with SEO specialists.
The most common problem that is mentioned is the lack of understanding of the work done and/or the results. Since much of what we do when doing SEO is not tangible, it is vital to create as much transparency as possible.
Instead of making SEO seem like some kind of “crazy magic”, clearly outline your work through monthly reports to deliver to your clients or supervisors.
Provide the data on key performance indicators ( KPIs ) that are associated with your SEO work and measure, measure, measure, measure.
This way you will keep your customers and your work as well.
Don’t stay up to date on SEO best practices
SEO is a moving target and the fact that you are reading this article probably means that you are someone who wants to keep up with the changes in and in SEO.
Not staying up to date on best practices, algorithm changes and webmaster guidelines is detrimental to your SEO success.
A habit you should make in 2020 is to spend your weekly (even daily) time reading the latest SEO insurance news.
Read my blog. which displays information in reverse chronological order, with the latest … industry, follow the experts on Twitter, participate in a webinar