8 UX Research Techniques You Can Try In Web Design
Do you want to build a website or optimize your website but don’t know how to make it impressive and impactful? If I am right, then this blog is just for you.
Well, building a website is much easier than ever before, but just making it will not offer you customers and profit. Building a website is one thing and building the right website is another so that visitors will get what they need and also provide a business profit.
Now the question is how will you do this? The answer is UX research methods that will help your website be impactful and attractive and look for ui ux design services. Basically, UX research is the tool when designing a website. That means the better you know your target audience and their requirements, the more efficiently you will engage them when your site launches.
So, let’s start UX research while looking for UI/UX design services: –
User interviews are one of the best methods that help in collecting info and feedback directly from the user. In this interview, one of the UX designers asks various questions about the website. The answer given by users helps them in understanding what they feel and what they think about the website. Through this method, the designers can quickly solve a problem. However, you can also apply various interview methods like in-depth interviews, ethnographic interviews, etc.
2.Eye movement tracking
This is another UX research technique that you can try in web design. Through this, you can know where the user is looking when visiting your website. This helps with UI design and enables you to understand how to prioritize different types of content.
3.Surveys and questionnaires
With the help of surveys and questionnaires, the UX researcher can obtain comprehensive data from one-to-one interviews. It consists of both open and closed questions, which are carefully picked to attain helpful information that can be used for further process and draw a meaningful conclusion. However, it can be done online with the help of tools like Typeform or Google Forms.
4.Socialize with the audience
As you know, every successful inbound marketing technique starts with personal research. That means you have to learn about your target audience and then approach them through social and biddable campaigns. This rule also applies to UX research, as you must know what your target audience is looking for on the website. So, you can do this by social media platforms which will allow you to reach your audience quickly.
Next that comes on our list is card sorting. This technique is used to discover how several users categorize or prioritize information. However, with this information, you can easily find out how to structure your website. In this method, the researchers create a number of cards, and every card represents the information you need to test and then ask them to group them depending upon set criteria.
Usability testing is another most essential part of UX research. This can be done by moderated or unmoderated with the help of surveys and testing software, online or offline via live streaming, by screen share apps, and many more. Basically, usability testing is a real-world scenario in which users are asked to complete a task. However, some usability testers go as far as employing an independent moderator to ask various questions by which they get desired results. If you talk about the benefit of usability testing, it offers real-time results as the user is navigating your site and offering thoughts and observations.
Well, you have done specific changes, but how do you know the changes you have done will work or not? You can ask for feedback, but it is not enough. That means if you want to make data-driven decisions, then compare the current performance of your solution with historical data. So, benchmarking in UX is one of the best ideas that will help you show right away what will work or whatnot. However, the only problem with benchmarking is that you need to gather data to compare it later with upcoming results.
Attention spans have become very short in this digital age. So, if you want your website to rank high, capture the attention in those first few seconds and create trust. However, in this, you can analyze what users think about a landing page or a logo.
The bottom line
The process of UX research is time-consuming and requires researchers to have complete knowledge and experience on how to perform the specific tests to conclude. So, go for it and make your website rank high on search engines. For best results looking for UI/UX design services is the ultimate option. I hope you liked this blog on UX research techniques which will help you to make your website impressive!
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Website Designing Company, Lifestyle Design, Branding Firm, Exhibition design etc..